🤖 Case Study: AIWhatsChat
January 28 – April 1, 2025
India (Selected Regions)
823 Conversations at $0.49/lead
🧠 About the Product
AIWhatsChat is a SaaS platform that helps businesses automate customer interactions on WhatsApp through intelligent chatbots, broadcasting tools, CRM integration, and community management. The platform bridges the gap between traffic and conversion on WhatsApp for D2C brands, SaaS companies, and service-based startups.
🎯 Campaign Objective
Pre-registrations, WhatsApp Lead Generation & Product Launch Conversions using Meta Ads → WhatsApp Conversations (CTWA) funnel.
💻 Product Features
AI Chatbots
Intelligent conversational agents for customer service
WhatsApp Communities
Managed groups for customer engagement
Smart Lead Tagging & Routing
Automated lead qualification and distribution
Demo Booking Automations
Seamless scheduling within WhatsApp
Broadcasts & Campaign Management
Targeted messaging and campaign analytics
🛠 Campaign Strategy
Click-to-WhatsApp Advertising
CTWA Meta Ads to bring traffic directly to WhatsApp, eliminating landing page friction and driving immediate engagement.
Implementation Details:
- •Created Meta Ad campaigns optimized for messaging objectives
- •Designed conversation entry points with clear CTAs
- •Built multi-stage qualification bots to filter leads
- •Implemented seamless demo scheduling within chat
- •Set up automatic handoff to sales team for qualified prospects
Automation-First Lead Flow
Automation-first flow to qualify, respond, and invite leads to pre-register or schedule demos without manual intervention.
Implementation Details:
- •Developed intelligent chatbot conversation flows
- •Created lead scoring system based on engagement
- •Built automated follow-up sequences for inactive leads
- •Implemented seamless calendar integration for demos
- •Set up real-time notifications for high-intent prospects
Pre-Launch Community Building
Users were invited to niche-based WhatsApp groups (owners, marketers, startups). Pre-launch updates, feature highlights, and booking nudges were automated.
Implementation Details:
- •Created segmented communities based on user personas
- •Scheduled automated value-driven content delivery
- •Implemented user engagement tracking and scoring
- •Set up automated reminders for product launches
- •Developed community-specific offers and incentives
Strategic Geographic Targeting
Ads ran across high-opportunity business hubs: Maharashtra, Karnataka, Uttar Pradesh, Tamil Nadu, Assam and Meghalaya.
Implementation Details:
- •Conducted region-specific WhatsApp usage analysis
- •Developed localized ad creatives for each target region
- •Optimized bidding strategies based on regional performance
- •Implemented language customizations where necessary
- •Created custom audiences based on tech adoption patterns
📍 Geographic Targeting
Ads ran across high-opportunity business hubs with strong tech adoption:
Maharashtra
Karnataka
Uttar Pradesh
Tamil Nadu
Assam
Meghalaya
📊 Final Campaign Metrics
187,100
Accounts Reached
295,930
Impressions
823
Messaging Conversations Started
$406.76
Total Spend
$0.49
Cost per Conversation
0.89%
CTR (All Regions)
| Key Metric | Performance |
|---|---|
| Accounts Reached | 187,100 |
| Impressions | 295,930 |
| Messaging Conversations Started | 823 |
| Total Spend | $406.76 |
| Cost per Conversation | $0.49 |
| CTR (All Regions) | 0.89% |
| CPM (Cost per 1,000 Impressions) | $1.37 |
| Cost/1,000 Accounts Reached | $2.17 |
| Pre-registrations Collected | 100+ |
| Demo Meetings Booked | 10+ |
| Registrations on Launch | 20+ |
🚀 Funnel Outcomes
100+
Pre-registrations Collected
10+
Demo Meetings Booked
20+
Registrations on Launch
💡 Key Insights
- →100% WhatsApp-native funnel made signups and demos effortless.
- →Top performing regions were Maharashtra, Karnataka, and Tamil Nadu.
- →Generated 823 leads under $0.50 CPL, a remarkable cost for SaaS.
- →Follow-ups and launches were automated using the same WhatsApp thread.
🧩 Final Verdict
AIWhatsChat proved that even B2B SaaS can scale lead gen affordably using Meta Ads + WhatsApp automation. This funnel led to 100+ pre-registrations, 10+ demo meetings, and over 20 registrations—all in one click-to-chat flow.
Services Used
- ✅Meta Click-to-WhatsApp Campaigns
- ✅WhatsApp Business API Integration
- ✅WhatsApp Community Management
- ✅Demo Booking Automation
- ✅AI Chatbot Development
Campaign Type
Campaign Highlight
$$0.49
Cost per Conversation
10x cheaper than industry average
Client Feedback
"This campaign gave us traction that would've cost 10x through traditional SaaS sales. The leads were real, warm, and ready to convert."
– AIWhatsChat Product Team
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