☎️ Case Study: Call Me Phone
Q1 2025
India (Regional Focus)
544 Conversations at $0.28/lead
🧠 About the Brand
Call Me Phone LLC provides cloud-based PBX solutions that help U.S.-based businesses manage inbound/outbound call flows, call recording & transcription, real-time call routing, and 24/7 smart phone connectivity. The product is designed for scalable business communication, particularly for sales-driven teams and customer support-based businesses.
🎯 Campaign Goal
To run a high-efficiency lead generation campaign, paired with direct WhatsApp-based sales engagement for lead qualification, appointment setting, and client onboarding into paid PBX plans.
💼 Our Role
Media Buying Strategy
Region-targeted Meta Ads using Click-to-WhatsApp (CTWA) to drive direct conversations from high-opportunity markets in India.
Implementation Details:
- •Meta Messaging objective optimization for maximizing conversation starts
- •Ad creative testing and optimization for highest-performing hooks
- •Budget allocation to top-performing regions
- •Audience targeting focused on business owners and decision-makers
Chat Funnel Automation
Implemented first-message handling and auto-reply structure to streamline lead capture and qualification.
Implementation Details:
- •Automated greeting and service introduction upon initial contact
- •Quick-response templates for common questions about pricing and features
- •Structured qualifying questions to determine business needs
- •Lead tagging and categorization for efficient follow-up
Manual WhatsApp Sales Execution
Managed direct nurturing of leads to appointments through WhatsApp-based sales conversations.
Implementation Details:
- •Personalized messaging based on business type and needs
- •Value proposition communication focused on specific pain points
- •Objection handling and negotiation in real-time
- •Multi-touch follow-up strategy for hesitant prospects
Strategic Geographic Targeting
Focused on high-opportunity markets including Maharashtra, Karnataka, Uttar Pradesh, Tamil Nadu, Assam and Meghalaya.
Implementation Details:
- •Analysis of regions with high WhatsApp usage + business-owner presence
- •Optimization toward regions showing highest engagement and conversion rates
- •Custom messaging adjustments based on regional language preferences
- •Market-specific value propositions addressing local needs
📍 Targeted Locations
We focused on high-opportunity markets in India for cost-efficient outreach, targeting regions with high WhatsApp usage + business-owner presence:
Maharashtra
High conversion
Karnataka
Tech-savvy audience
Uttar Pradesh
Large market
Tamil Nadu
Strong engagement
Assam
Emerging market
Meghalaya
Niche opportunity
📊 Final Campaign Metrics
54,538
Accounts Reached
79,468
Impressions
544
Conversations Started
$151.10
Total Spend
$0.28
Cost per Lead
1.62%
Avg CTR
| Key Metric | Performance |
|---|---|
| Accounts Reached | 54,538 |
| Impressions | 79,468 |
| Conversations Started | 544 |
| Total Spend | $151.10 |
| Cost per Lead | $0.28 |
| Avg CTR | 1.62% |
| CPM (1,000 Impressions) | $1.90 |
| Cost per 1,000 Reached | $2.77 |
| Qualified Leads (90%) | 490+ |
| Appointments Booked | 100+ |
| US Clients Converted | 2+ |
🚀 Funnel Outcomes
544
Leads Generated
490+
Qualified Leads (90%)
100+
Appointments Booked
2+
US Clients Converted
All appointment setting and nurturing were managed in-house on WhatsApp, with full context, follow-ups, and conversion intent.
🔍 What Worked
- →Low CPL of $0.28 allowed testing multiple hooks and packages without excessive spend.
- →Combined marketing + manual sales support improved lead conversion dramatically compared to traditional form funnels.
- →Direct messaging approach built trust faster than form-fill funnels, especially for a technical product like PBX systems.
- →U.S.-paying client conversions proved cross-border monetization was possible, even for a highly technical B2B SaaS product.
💡 Final Verdict
By handling both marketing and WhatsApp-based sales, the team delivered end-to-end funnel ownership for Call Me Phone LLC, turning a $150 ad spend into two closed clients and 100+ qualified meetings. This is a repeatable template for SaaS lead-to-client execution.
Services Used
- ✅Meta Ads Strategy
- ✅Funnel Automation
- ✅WhatsApp Sales Handling
- ✅Appointment Setting
Ad Objective
Client
Client Feedback
"We just needed conversations. These guys gave us leads and booked meetings, handling the entire flow."
– Call Me Phone LLC, Sales Director
Ready to Generate High-Quality B2B Leads?
Let us help you build a WhatsApp-powered lead generation and sales execution funnel for your business. Our team delivers end-to-end results that convert.