🪔 Case Study: Diwali Offers Campaign
Diwali 2025 Festive Period
India (Pan-India Campaign)
92 Conversations at ₹61.59/lead
🧠 Background
To leverage Diwali season demand and generate direct service leads, Cybersync launched a festive ad campaign promoting Social Media Marketing Packages, Chatbot Integration Services, and Meta Ads Management.
🎯 Objective
Drive WhatsApp Conversations → Book Appointments → Convert Clients without landing pages or form-based delays.
🛠 Strategy Breakdown
Click-to-WhatsApp Flow
Using Meta Messaging Objective, we directed users straight to WhatsApp conversations, eliminating landing page friction.
Implementation Details:
- •Meta Messaging objective optimization for maximizing conversation starts
- •Immediate automated reply on WhatsApp to engage users instantly
- •Manual follow-up process for appointment booking
- •Demo call scheduling for service consultation
Creative Diversity Strategy
Multiple creative formats captured interest across different user preferences and behaviors.
Implementation Details:
- •Video Ads (Supti SMM Series) for high engagement
- •Carousel Ads showcasing service offerings and Diwali offer highlights
- •Festive-themed creative elements resonating with the Diwali season
- •Service-specific messaging targeting business pain points
Pan-India Targeting
Broad yet strategic targeting across 20+ Indian states and union territories with focus on both metro and rural segments.
Implementation Details:
- •Primary focus on high-performance regions like Maharashtra, Karnataka, and Tamil Nadu
- •Secondary targeting in emerging regions including Northeast states
- •Audience segmentation based on business interests and digital needs
- •Budget allocation optimized toward best-performing regions
Conversion-Focused Sales Process
Seamless journey from ad to WhatsApp to appointment to closure.
Implementation Details:
- •Immediate qualification of leads through guided WhatsApp conversation
- •Streamlined appointment booking process with calendar integration
- •Service consultation calls with tailored offerings based on client needs
- •Follow-up process for contract closure and onboarding
📍 Targeted Regions
Campaigns were served across 20+ Indian states and union territories, with major results from:
Maharashtra
High conversion
Karnataka
Tech-savvy audience
Tamil Nadu
Strong results
Assam
Emerging market
Delhi
Metro hub
West Bengal
High engagement
📊 Performance Metrics
15,822
Accounts Reached
20,394
Total Impressions
92
Conversations Started
₹5,665.91
Total Ad Spend
₹61.59
Cost per Conversation
₹277.82
CPM (Cost per 1,000 Impressions)
| Key Metric | Performance |
|---|---|
| Accounts Reached | 15,822 |
| Total Impressions | 20,394 |
| Conversations Started | 92 |
| Total Ad Spend | ₹5,665.91 |
| Cost per Conversation | ₹61.59 |
| CPM (Cost per 1,000 Impressions) | ₹277.82 |
| CTR (Click-Through Rate) | 1.36% |
| Total Clicks | 277 |
| Appointments Booked | 20+ |
| New Client Conversions | 5+ |
🚀 Conversion Results
20+
Appointments Booked
5+
New Client Conversions
🔍 Key Takeaways
- →The campaign performed well across both metro and rural segments, especially in Assam, Maharashtra, and Tamil Nadu.
- →WhatsApp-first approach ensured instant engagement, cutting drop-offs common in landing-page funnels.
- →Seasonal messaging + local creatives achieved a 1.36% CTR and ₹61.59 CPL, exceptional for a B2B service offer.
- →Real conversations led to real client deals, validating the lean funnel model.
📣 Final Thoughts
The Diwali Offers campaign proved that a click-to-WhatsApp strategy with seasonal messaging and creative targeting can help service providers generate qualified leads and convert them—without a website or heavy funnel tech.
Services Used
- ✅Meta Ads Strategy
- ✅Click-to-WhatsApp Funnel
- ✅Sales Follow-up Process
- ✅Appointment Booking Automation
Ad Objective
Client
Client Feedback
"It was simple—ad to chat. We closed 5+ clients and booked 20+ calls during Diwali without chasing people manually. It felt like a proper growth funnel."
– Cybersync Sales Team
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