🔮 Case Study: Tantrayogi Consultancy Services
April 4 – April 23, 2025
India (National Campaign)
284 Conversations at ₹5.97/lead
🧩 Background
Tantrayogi Consultancy Services is a rising name in the spiritual wellness industry, offering astrology and psychic readings for clients facing love, relationship, and life direction issues. Their goal was to scale lead generation for their intuitive, spiritual consultations across India without relying on manual outreach or inconsistent leads.
🎯 Objective
Generate direct WhatsApp conversations with potential clients through high-performing Meta Ads, automated via WAPTO CRM.
🛠 Strategy Breakdown
One Campaign, ABO Strategy
Using Ad Set Budget Optimization (ABO) in the Advease-powered Meta dashboard, we tested different creatives targeting key emotional touchpoints.
Implementation Details:
- •Created custom audiences based on engagement with spiritual content
- •Targeted users interested in astrology, tarot readings, and relationship advice
- •Focused on age groups 25-55 with higher propensity for spiritual consultation
Targeted States (High-Intent Regions)
We specifically targeted users from high-conversion Indian states where spiritual consultation demand is strong, including West Bengal, Maharashtra, Assam, Uttar Pradesh, and Kerala.
Implementation Details:
- •Selected locations based on past engagement behavior and category relevance
- •Created multilingual-ready campaigns appealing to both Hindi and regional language speakers
- •Optimized budget allocation toward highest-response regions
- •Implemented region-specific cultural messaging nuances
Results-Oriented Creative Deployment
Ad creatives titled "Love Problems" and "Marriage Problems" tapped into highly emotive user intent. These ran on Facebook Feed, Facebook Reels, and Instagram Reels for maximum channel spread.
Implementation Details:
- •Created emotionally resonant ad copy addressing specific pain points
- •Utilized diverse creative formats across multiple channels
- •A/B tested different creative approaches to optimize performance
WhatsApp Funnel via WAPTO
All leads were routed to WhatsApp instead of a landing page. Conversations were automatically tagged, qualified, and alerted to the team via WAPTO CRM, ensuring zero-lead leakage and instant follow-up.
Implementation Details:
- •Developed custom WhatsApp conversation flows for lead qualification
- •Implemented automated tagging and alert system
- •Created real-time notification system for high-intent leads
- •Eliminated the traditional landing page for direct engagement
🗺️ Targeted States
The campaign specifically targeted these high-intent regions across India where demand for spiritual consultation services was strongest:
West Bengal
Highest conversion rate
Maharashtra
Strong urban engagement
Assam
Emerging interest
Uttar Pradesh
High volume potential
Kerala
Quality engagement
📊 Results Overview
284
Messaging Conversations Started
₹1,694.91
Total Ad Spend
22,920
Impressions
13,509
Reach (Accounts Centre)
₹5.97
Cost per Messaging Conversation
₹73.95
CPM (Cost per 1,000 Impressions)
| Key Metric | Performance |
|---|---|
| Messaging Conversations Started | 284 |
| Total Ad Spend | ₹1,694.91 |
| Impressions | 22,920 |
| Reach (Accounts Centre) | 13,509 |
| Cost per Messaging Conversation | ₹5.97 |
| CPM (Cost per 1,000 Impressions) | ₹73.95 |
| Cost per 1,000 Reached Accounts | ₹125.47 |
| Consultation Booking Rate | 42% |
| Return on Ad Spend (ROAS) | 4.7x |
🔍 Insights & Takeaways
- →Location targeting was key—West Bengal and Maharashtra delivered strong interest at minimal cost.
- →WhatsApp performed better than a website landing page, leading to more casual but genuine interactions.
- →ABO setup through Advease AI allowed budget control and clear performance tracking by region and audience type.
- →WAPTO automation ensured that no hot lead went cold—conversations were tagged and followed up in real-time.
- →The campaign proved that high-performing campaigns don't need bloated budgets when powered by precise location targeting, an engaging funnel, and a lean automation setup.
🏁 Final Thoughts
With just ₹1,694 spent across 5 states, the campaign brought in 284 messaging leads—proving that high-performing campaigns don't need bloated budgets when powered by precise location targeting, an engaging funnel, and a lean automation setup. Meta Ads generated the traffic, while WhatsApp automation (via WAPTO) converted interest into action. Whether you're in astrology, coaching, or consultation—this strategy works for high-intent, service-based niches.
Services Used
- ✅Meta Ads Strategy (ABO-based)
- ✅WhatsApp Automation Funnel
- ✅WAPTO Integration (CRM + Follow-up Automation)
Ad Objective
Client Feedback
"People came in fast. We just checked WAPTO, saw the tags, and followed up. Everything felt smooth and sorted. No manual chasing needed."
– Tantrayogi Team
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